24/06/2010 - Branding matters to top UK law firm

Remedy’s consultants are running a series of internal workshops, competitor analysis and external perception studies, combined with a firm-wide staff survey to gain a comprehensive understanding of the firm, its values and how it is currently perceived in the market place. This will enable us to identify any current gaps between the vision, brand and culture. The research will be analysed and we will present recommendations for future brand development.

Through better understanding and messaging of the firm’s brand, we can encourage consistent brand behaviour from its people and an improved brand experience for its customers. Ultimately, the firm’s brand is embodied in its employees – they directly influence client choice, retention and, critically, customer satisfaction.