Speechly Bircham is a top 100 UK law firm based in London, with ambitious growth targets.
The firm wanted to raise its profile in the marketplace to support its recruitment drive. Speechlys commissioned Remedy to undertake brand research to help define its positioning.
We conducted interviews with a range of external stakeholders and ran a series of internal focus groups. While respecting the firm’s legacy values, the new rebrand needed to express a more confident and contemporary feel and capture the ‘can-do’ spirit of the firm.
Remedy developed a new brand identity and implemented this across all print collateral, a new website and the firm’s intranet. The new brand has been extremely well received in the marketplace.
We continue to work in close partnership with the firm.